SEO - Search Engine Optimisation

Get found in the right places

Page 1 – SEO – Google Rank

You’ve got the perfect website. Now what? Graphene Digital can work a little magic known as SEO (Search Engine Optimization) that will drive traffic and new business enquires your way.

There’s no point having a brilliant website unless your clients can find it. You need to ensure you are highly ranked on the major search engines – that means Google, Bing and Yahoo.

SEO – Search Engine Optimisation

What does SEO involve? Search Engine Optimisation encompasses a wide variety of activities. These are not only designed to make Google and the other search engines happy (and by that I mean they rank you highly), they are also designed to ensure your clients are happily engaged with your site and find it of value.

Keyword Analysis

Understanding exactly what keywords you need to rank for and what your competitors already rank for is a key initial step. Once we have this information, we can then put a strategy in place to get your website ranking in the major search engines for those keywords.

Content Marketing

We will help you produce a strategy for content. Your site needs to be active and kept up to date. Google loves new, high quality and authoritative articles. We can plan these with you and we can also have these written and published to the agreed schedule. With grerat content, your clients and leads will have something to keep returning to your website to read. This valuable content is extremely important to getting your site to rank with Google, Bing and Yahoo.

On-page SEO

We will audit your website and produce a detailed report showing areas that require improvement. The changes are not only to optimise for the search engines, but also for your website visitors. The detailed report is used to produce the project plan that get’s your website ready to rank.

Digital Advertising

PPC/Adwords/Facebook advertising can play a part in your digital marketing campaign and can be especially effective at the beginning of your SEO efforts.

Social Media Marketing

You need to have your brand active in the social media sites. Facebook, Pinterest, Youtube etc are places where people will talk about your brand, your services and products. We will create a plan with you to engage with your clients and leads.

Citation Building

For local businesses (those who sell products or services to their local area), citation building is a very important part of SEO. This involves providing very accurate NAP-W entries to online directory services. Unfortunately, not all directory services are of the same quality, some can harm your efforts whilst others can add credibility to your website. So what’s NAP-W? NAP-W is Name, Address, Phone number and Website. These need to match across your site and all the online directories. It’s a very, very tedious task entering this information in to 80+ directories.

Outreach campaigns

When you have some excellent content to share with the world, you need to get it seen. An outreach campaign will involve contacting other experts in your field to enable networking and sharing of your content. The aim of the outreach campaign is to gain backlinks to your high quality and valuable content.

Graphene Digital Marketing
14 Gilbert Way, Berkhamsted,Herts, HP4 3JF

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